Greenpeace has launched a new campaign dubbed Save the Reef to raise awareness of the dangers of the coal mining in Australia. The environmental organization, known for its large-scale initiatives aimed to sparkle the debates around non-ethical actions of global and local companies, now starts one of its biggest environmental battles in Australia. For the initiative, the organization has teamed up with the award-winning filmmaker, Daniel Bird, who shot an animated “Coal World” web film dedicated to spreading the word about the issue.
Australia
IKEA makes textiles one of the core components of its collections and focuses on fabrics in its campaigns. Recently, the furniture retailer launched two promotions at a time—in Australia and Hong Kong—dedicated to the creative use of textiles, DIY and home comfort revolving around applying different prints and colours. Both campaigns include an interactive component, encouraging consumers to experiment with textile and find new affordable ways to express their personalities through vibrant patterned fabrics and bring new life to their homes.
Hyundai Australia has launched an action-packed promotion to support the launch of the new sporty coupe, the Veloster SR Turbo. The auto brand tapped Australian champion boxer, Lauryn Eagle to front an online story titled “Sexy gets Angry”, which is to evolve based on consumer’s ideas. The key element of the promotion, developed by Innocean Worldwide, is a clip, which merges video and comics, to tell a story about a bold girl, who reacts to unexpected things which happen to her. The campaign also includes outdoor, print media and digital marketing elements, highlighting the bold attitude of both the car and athlete (by the way, she will be managing Twitter promotion herself).
Schwarzkopf has partnered with the MEC agency to develop a humorous campaign, which is poking fun at the old-school methods of advertising. The creative team created a promotion for the Taft FULL ON line, which includes two TVCs, parodying cheesy infomercials and featuring a weird hairpiece helmet Stylemet, as well as a microsite, where consumers can win the odd accessory.
While Stella Artois is focusing on pouring rituals, the Nutella chocolate & hazel spread is tapping into the morning rituals with the new ‘Sunrise’ advert, developed by creative agency BMF. The new spot, which aired in Australia on August 12, is the first commercial of Ferrero’s in eight years across the country.
Nissan Australia invites consumers to see what their life might be life if they bought a new Nissan car. The brand has launched a lovely online promotion dubbed ‘FlashForward‘, which focuses on a consumer, not a car—first, the brand helps, determine which model suits you the best, and only after that tells how it can make your life brighter.