Citroën UK has launched «DS3 StreetSeekers«, an innovative on-line competition that invites entrants to search for four pieces of the new DS3—plus a complete car—across the virtual landscape of Google’s Street View platform. The top prize is a brand new DS3 White 1.6 VTi 120hp. Xbox 360 and iPod Touch prizes are also up for grabs.
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Back in February, Honda announced a new project focused on creating a ground-breaking crowd-sourced, social media activated documentary film, «Live Every Litre«. The auto-maker encouraged all people round Europe to join in and get a chance to make the journey of their dream become real. Conceived and created by Grey London, the road trip documentary was filmed during May and June across Europe under the supervision of award-winning director Claudio Von Planta. On July 21, the finished product was eventually released both online and offline.
Volvo is continuing «The Naughty Volvo» campaign, launched back in March and dedicated to the Subject60 model, by a study aimed at finding out which of the big European cities is the ‘worst’ one in terms of public behavior. The project, conducted in Berlin, London, Milan, Paris and Madrid, was revolving around ethnographic observations on how people react to the special ‘hidden’ experiments. The aim of the study was to define if people from these capitals have the same attitude to the same things or not.
Kia Canada is putting two words—Drive (“the force that makes us think big no matter how small we start”) and Change (which “makes us better”)—together to demonstrate that even simple actions can make the world a better place to live. The auto maker collaborated with the David & Goliath agency (Canada) to develop a great campaign, “Drive and Change,” which was designed to bring inspiration and make us believe that important things grow out of our tiny steps.
Is it easy to wash a car’s windows? Yes, but not when it comes to Citroën C3. The new concept requires you to have something more than conventional cleaning equipment—brain, muscles and a sense of humour. The auto manufacturer teamed up with the H agency, Paris, to launch a lovely campaign promoting the model with its huge windshield of 1.35 meters. The brand challenged four weird characters with a task to make the giant glass clean.
Diesel will not stop until it takes all internet-addicts away from the computers. Yesterday, we wrote that the brand launched a lovely campaign «Facepark,» encouraging all of us to shut our PCs and laptops down and go to the park to have real fun. The next phase of the “fresh-air” movement is built on the clothing company’s collaboration with Fiat.
Being a proud sponsor of The World Cup since 1999, Hyundai is introducing its own version of the grand tournament. The car manufacturer collaborated with the MC Saatchi London agency, the production company Rogue Films and director Phil Churchward to develop a series of spots featuring Hyundai vehicles playing football. The new project comes as a nice addition to the bigger and gorgeous ad campaign launched earlier.