Dell is releasing the new installment of its marketing campaign dubbed “Learning Meets Doing”. The new piece is focused on two people—a creative man who is all about making concepts, and his assistant who helps realize the ideas. The digital effort is spanning multiple social channels such as YouTube, Twitter, Instagram and Facebook, with the main hub being a Tumblr page.

As part of the IPA’s international outreach programme to promote the UK and its world leading creative industries, and to develop long-term business links with Brazil during the Olympic handover period, the organisation recently conducted a study tour of Brazil’s creative hotspots. The trip gave us the opportunity to experience firsthand the cultural diversity and creative energy which has delivered Brazil a number of Cannes Lions in the last few years alone.