Nike has unveiled an animated film, “The Last Game,” as part of its #riskeverything football-centric campaign. The 5-minute spot features animated replicas of football celebrities including Cristiano Ronaldo, Zlatan Ibrahimovic, Wayne Rooney, and Neymar Jr. to name a few, who embark on a mission to save the game from a genius villain, The Scientist, set to destroy football as it is forever by substituting real players with autonomous creatures.
Dr Dre’s Beats Electronics is celebrating the forthcoming FIFA World Cup with a large-scale themed campaign, #GameBeforeTheGame, that revolves around a plethora of pre-game rituals of football celebrities. The effort by R/GA London & LA promotes the Solo2 headphones and the role they might play in the pre-game activities.
Louis Vuitton is celebrating its symbol, the Monogram, with an impressive collaboration that engages six “renowned and creative iconoclasts” from diverse fields—Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Newson and Rei Kawakubo. They were challenged with a task to develop a piece of luggage or a bag that would sync both with their creative attitude and the brand’s ethos based around daring innovation.
Absolut signs a deal with Lady Gaga to transform the artRAVE: the ARTPOP Ball concert series tour across the USA into a totally new, vivid experience that syncs with the brand’s ethos. As part of this project, Absolut will create a special on-stage bar, Absolut ARTPOP Lounge, that will be open for lucky fans, launch a special cocktail and roll out competitions for fans.