As cold days are approaching, warm knitted wool items seem to be among the most desired accessories for the upcoming chilly season. Knowing that the best knitted pieces are the ones made by yourself or your close friends and family, MINI has teamed up with lifestyle knitting label Wool and the Gang to release sets named the “MINI & Wool and the Gang” the LULA HOOP scarf kit for passionate knitters. With this move, the auto brand pays tribute to this DIY trend (quite contemporary in fact thanks to guerilla urban knitting), plus allows its fans to put the warms of their hands into the self-made scarf.
clothing & footwear
Prada turns to the past to demonstrate the future. The fashion brand employed old-fashioned stylistics and visual approach to showcase its new Fall/Winter 2012 collection.
The video, which continues the tradition of Prada’s ‘Real Fantasy’ lookbooks, created in collaboration with film director James Lima, takes the audience to the times when geometrical lines in design and thoughts of technical progress, which were believed to completely change the world in a couple of decades, are dominating.
Brands do not only provide people with goods, they also create jobs and help people build their careers, either by hiring or by motivating them. In fall 2011, Starbucks launched the Jobs for USA platform to support small businesses and people behind them, and this year Benetton, the recognized leader in sharing positive power across the globe and encouraging people to have a brighter attitude, helps the enemployed youth.
To celebrate its deep connection with music since 1960’s, the British auto brand MINI launches an apparel and accessories collection for him and her —Sound of MINI. The design of the items is heavily inspired by the British culture and distinguish features of local pop music. The new collection, which is “running the gamut from ‘loud’ (bold, eye-catching prints) to ‘soft’ (minimalist styles and understated looks),” is set to be available from the MINI Online Shop and selected MINI dealerships starting September 2012.
Converse, which celebrates creative independence and is committed to helping emerging musical talents to speak (or, sing and play) out, is bringing its unique experience, Converse Rubber Tracks, to a new land. The Brooklyn-based studio of the brand, where aspiring musicians can record their tracks free of charge, is arriving in Montreal, Canada next week, September 17-22. The “Converse Rubber Tracks in Montreal” pop-up studio will be opened as part of the POP Montreal International Music Festival.
UNIQLO is rolling off a new cross-platform advertising campaign to spread the word about the launch of two new stores of the brand in the USA. The latest marketing effort dubbed «The Faces of the People» features celebrities from all the fields, who embody the light, casual and playful nature of the apparel label. The new campaign stars both well-known human faces and Maru, beloved YouTube cat sensation from Japan, which got featured in a in a new online game, “UNIQLO Lucky Cube with Maru”, which offers users a chance to win nice prizes from the brand.