The global IT corporation Microsoft has conducted a new survey of 13,200 users aged 16-64 years old from 13 countries —Brazil, Canada, China, France, Germany, Italy, the Netherlands, Russia, Spain, Sweden, the UAE, the UK and the US—to find out to what extent digital technology changes their life. The findings from the study “Digital Trends 2015” has been grouped into three categories, as follows:  trends, the “Performers,” and the “Explorers.”

Every year the WPP-owned consumer insight and trends research agency Mindshare analyses the most recent global cultural trends that impact the marketing and communications strategies of the biggest brands. None of the top 10 “Culture Vulture” 2015 trends would be a revelation for marketers or strategic decision makers, however, some findings might be noteworthy.