McDonald’s has tried a number of ways to revive customers’ love and stimulate slumping sales, the worst in the past 12 years—in the U.S. specifically.
The global IT corporation Microsoft has conducted a new survey of 13,200 users aged 16-64 years old from 13 countries —Brazil, Canada, China, France, Germany, Italy, the Netherlands, Russia, Spain, Sweden, the UAE, the UK and the US—to find out to what extent digital technology changes their life. The findings from the study “Digital Trends 2015” has been grouped into three categories, as follows: trends, the “Performers,” and the “Explorers.”
Although nearly two-thirds (62%) of Millenials agree that the right online content increases brand loyalty, just 32% think that modern brand communications are any helpful to them. That’s the data from the NY content marketing agency Newscred who polled 501 American Millenials (born between 1981 and 2000) also known as Generation Y.
Just a week before the recent Grammy Awards, the global market research company Nielsen conducted a study on how highly acclaimed music impacts the effectiveness of the brand advertising, and also compiled two lists of top 10 ads featuring well-known songs—popular among the U.S. general public (age 18-49) and Millenials (18-34).
Every year the WPP-owned consumer insight and trends research agency Mindshare analyses the most recent global cultural trends that impact the marketing and communications strategies of the biggest brands. None of the top 10 “Culture Vulture” 2015 trends would be a revelation for marketers or strategic decision makers, however, some findings might be noteworthy.
The global brand experience agency Jack Morton has analysed some obvious consumer trends, such as “Internet of things,” boom of wearable devices or rise on concerns about social responsibility, to reveal what people (often refereed to as consumers in the world of marketers) really think, feel and want.