Pearlfisher has designed the packaging for Crabtree & Evelyn Iris, an alluring new fragrance for the body and home and the newest addition to the brand’s bespoke Florals range.
cosmetics & perfumes
As a vibrant alternative to glamorous fashion weeks, this summer (July 7-8-9) the famous Street- and Urbanwear trade show Bread & Butter arranged a range of mind-blowing events featuring a plethora of brands, including Diesel, Boss Orange, Nike and Adidas. The first was probably the most active of them, inviting the guests of the shows to take part in its awesome activities. Diesel’s presence at the fair was mirroring—as you may have already guessed—its “Be stupid” theme, which underlies the latest campaigns of the brand.
Avon, one of the most social-oriented global cosmetic companies, is going to launch its music competition on December 1, 2010, and encourages both women and men to get ready for the global castings. The Avon Voices contest is the company’s first-ever global online singing talent search for women, and songwriting competition for women and men.
Eco Index to Help Measure Environmental Footprint of Global Brands Including Levi’s, Nike and Adidas
Now we are all witnessing the era of switching to green concepts, and most of the global brands are trying hard to change out life for better by introducing new approaches to making industries more eco-friendly . This dedication became the basis for the Eco Index, launched earlier this month and described as a “ground-breaking environmental assessment tool designed to advance sustainability practices within the outdoor industry.”
Diesel is calling its fans to ‘be stupid,’ while Wrangler asks its aficionados to ‘stop thinking’ at all. In the new phase of its “We Are just Animals” campaign the brand wants people to participate in a range of top secret (as for now) extreme events, which will be arranged in the UK this September.
The Body Shop cosmetics brand has launched its new Rainforest Hair Care collection, which contains only organic ingredients and is totally safe for the hair of any type. The range has already appeared both online and in retail chain, bringing unique product to the consumers, who strive for naturalness in everything which relates to the beauty products they buy.
Coca-Cola and ParticipACTION, the national voice of physical activity and sport participation in Canada, are providing the tools to empower teens to be active living ambassadors with their peers. Sogo Active, the national physical activity program of Coca-Cola Canada in collaboration with ParticipACTION, has grown to almost 13,000 youth and 1,300 Community Host members in just over a year. This summer the program is reaching out to all Canadians aged 13-19 with more support, resources and incentives designed to get teens active.
Hugo Create announced the launch of the 16th round of its designer competition, started back in February 2008. The new phase, Motion of Sound, will be running up to August 31, with the winners to be named on October 1. Participants of the contest are as usual invited to create their unconventional graphics, featuring the Hugo Man Bottle, for a chance to become one of the 9 winners and receive $500 or to be selected as the grand winner, which will also get the same amount of money plus will have his or her work published in i-D magazine.