Heineken is enticing its consumers into an adventurous project of city exploration. The beer brand wants to turn sofa-sitters into globe-trotters as part of its latest effort, “Cities of the World,” encouraging its fans to start discovering the beauty of the world and unlocking the secrets of their own cities. The new effort that rolls out in 100+ countries syncs with the ongoing “Man of the World” campaign, which is all about celebrating offbeat energy in exploring the would around.

To drive its philanthropic campaign “Chime for Change” to the new heights, Gucci is rolling out a new fragrance-centric effort that aims to attract new donations. Part of proceeds from selling five designated iconic Gucci fragrances will be used to fund the program set to improve social lives, careers and health of women and girls in deprived regions across the world.

Pepsi is revealing its “white, blue and red color” ethos in a capsule fashion collection that is set to appear on May 21 at 15 select Bloomingdale’s shopping venues and online stores. For this project, launched as part of the “Live for Now” campaign, the legendary soda brand has collaborated with a team of fashion and technology brands that include Del Toro, Original Penguin by Munsingwear, Bang & Olufsen, Shut, Gents, and Goodlife.

Heineken has unveiled the film based on the super short plot by the winner of the #15SecondPremiere contestDennis Lazar (aka @awsommovieideas). The competition, launched in March as part of the brand’s sponsorship program at Tribeca Film Festival, encouraged creatives to submit tweets with brief stories—the best of them was to be produced and directed by a Hollywood film crew.