McDonald’s UK launched its latest campaign to champion its 85,000 employees and encourage reappraisal of the careers available within the company. ‘Meet our People’ is the latest move in McDonald’s four-year campaign to tackle misconceptions and showcase the reality of work at McDonald’s. The integrated campaign spans press, online and in-store advertising, featuring the real employees behind the uniform.

With two new online projects dubbed “Lives with M” and “Stories with M,” McDonald’s Portugal is going backstage and unveiling some details of its corporate life by telling success stories of its current and former employees. The idea to launch the project roots in the company’s commitment to provide younger generation with a chance to make the first step in their business career and achieve significant results either within the chain or in other areas. Want to see real people who succeeded on a professional or personal level by working for McDonald’s? Here they are.

A range of processed food, drink and alcohol manufacturers as well as fast food companies are collaborating with the UK Department of Health to develop a government policy on obesity, a problem which mainly roots in improper eating habits. The companies, which teamed up for working on the paper, are McDonald’s, KFC, PepsiCo, Kellogg’s, Unilever, Mars and Diageo.

McDonald’s and the Hispanic Scholarship Fund (HSF) join forces for the fourth consecutive year to present the McDonald’s® Steps for Success™ College Workshop in Los Angeles on November 13 at San Fernando High School. The free bilingual college workshop is open to high school students and their parents. The day’s activities include seminars on the college application process, applying for financial aid, and college scholarships, such as the RMHC®/HACER® Scholarship Program. The day concludes with a college fair featuring community colleges and four-year universities from the area.

Leadership in Energy & Environmental Design (LEED) is a globally recognized certification system, which helps define how green constructions and communities around the world are. Eco-conscious global manufacturers in many countries strive to get their facilities LEED-certified, because it proves that their building projects are really «green.» So far, the list of manufacturers with buildings, which have already achieved certified status or pending it includes Toyota, Starbucks, BMW, Nike, Kraft Foods, L’Oréal and many more, including McDonald’s, which is adding another venue to the range of its environmentally friendly buildings.

McDonald’s Germany kicked off a retro styled campaign to promote its new 1955 Burger. The recipe of the recently launched addition, which is made of bacon, barbecue sauce and caramelized onions, was ‘devised’ back in middle of the last century—at least, the promotion, which includes a TV-spot and the 1955 Burger section on the corporate website, is assuring this fast-food product has a 55-year history.

McDonald’s Corporation celebrates with Ronald McDonald House Charities (RMHC) the opening of the world’s 300th Ronald McDonald House on September 29 in St. Louis, USA, on the campus of St. John’s Mercy Medical Center. Hundreds of families each year will now be able to refresh, relax and support each other at the House while their children are receiving life-saving treatment for conditions such as cancer, heart disease and birth defects.