McDonald’s UK launched its latest campaign to champion its 85,000 employees and encourage reappraisal of the careers available within the company. ‘Meet our People’ is the latest move in McDonald’s four-year campaign to tackle misconceptions and showcase the reality of work at McDonald’s. The integrated campaign spans press, online and in-store advertising, featuring the real employees behind the uniform.
McDonald’s
With two new online projects dubbed “Lives with M” and “Stories with M,” McDonald’s Portugal is going backstage and unveiling some details of its corporate life by telling success stories of its current and former employees. The idea to launch the project roots in the company’s commitment to provide younger generation with a chance to make the first step in their business career and achieve significant results either within the chain or in other areas. Want to see real people who succeeded on a professional or personal level by working for McDonald’s? Here they are.
McDonald’s and the Hispanic Scholarship Fund (HSF) join forces for the fourth consecutive year to present the McDonald’s® Steps for Success™ College Workshop in Los Angeles on November 13 at San Fernando High School. The free bilingual college workshop is open to high school students and their parents. The day’s activities include seminars on the college application process, applying for financial aid, and college scholarships, such as the RMHC®/HACER® Scholarship Program. The day concludes with a college fair featuring community colleges and four-year universities from the area.
McDonald’s Germany kicked off a retro styled campaign to promote its new 1955 Burger. The recipe of the recently launched addition, which is made of bacon, barbecue sauce and caramelized onions, was ‘devised’ back in middle of the last century—at least, the promotion, which includes a TV-spot and the 1955 Burger section on the corporate website, is assuring this fast-food product has a 55-year history.