For real collectors, owning something is not enough, they strive to swap their valuable items with others. This philosophy is behind new Nike’s project Nike Shoe Boxxxx in Japan, which invites the brand’s consumers to create virtual collections of Nike sneakers. The new initiative has been rolled with the dedicated app on Facebook, allowing users from around the globe to reveal their inner sneaker enthusiasts and collectors.
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The fan communities of Nike are Levi’s have been united by great news—the two apparel giants have collaborated on a new collection, which will arrive in stores across the globe in mid-summer. The new line of high performance denim for skateboarding marries the style and approaches of the two apparel gurus. According to the note on the official Nike website, “the 511 Skateboarding is built specifically for skateboarders and integrates Nike’s innovative Dri-FIT and vectran technologies, coupled with Levi’s timeless design, meticulous craftsmanship, and popular fit of the 511 Skinny.”
Summer is a perfect season to get into sports, and Nike’s products help us to re-connect with this universe of physical activity. The iconic sportswear brand has teamed up with TomTom, the world’s leading provider of location and navigation products and services, to create a new collection of intuitive Nike+ SportWatch GPS, which allow runners track their achievements and receive actual info literally on the go.