To develop new tools, which will help improve sustainability manufacturing facilities, Procter & Gamble has partnered with the U.S. Environmental Protection Agency and (EPA) National Risk Management Research Laboratory (NRMRL) and signed a Cooperative Research and Development Agreement.
Procter & Gamble
Gillette takes its Olympic message to the walls. The male grooming brands launched an outdoor promotion as part of its ‘Great Start’ Olympic campaign, created by Abbott Mead Vickers BBDO, in the UK a few days ahead of the launch of the long-awaited sport event. Now, three tower blocks in Stratford overlooking the Olympic Park got giant and impressive visuals featuring the brand’s ambassadors Sir Chris Hoy, Liam Tancock and Tyson Gay within their sport activity.
Procter & Gamble has released a new brilliantly humorous ad for Old Spice following the launch of the deeply emotional and dramatic videos in the ‘Thank you, Mom’ campaign. The baldest brand in the company’s portfolio is presenting a skinny man, who managed to reach all of his ambitious goals with the help of affirmations recorded on tapes, which are played via a walkman designed as an Old Spice deodorant packaging. The ‘I Will Live Forever’ advert, created by Widen+Kennedy (the agency behind P&G’s Olympic push), was released yesterday, July 23, as part of the ‘Believe In Your Smelf’ campaign, launched in spring 2012.
Procter & Gamble is celebrating children in its global ‘Thank You Mom’ campaign by Wieden + Kennedy, Portland with a new spot, which is the second commercial in the Olympics-themed promotion. The spot dubbed ‘Kids’ premiered on July 11 online and will air on TV during the Opening Ceremony on July 27. The 1 minute advert is pulling the emotional strings, focusing on the notion that to their moms, all Olympic athletes will be just kids.