Russian division of Frito-Lay (PepsiCo) teamed up with BBDO Moscow to launch a new ad for Lay’s Max Mega Bacon. «Maximum of flavor, maximum of emotions» — here’s the name of this new campaign which stresses brand’s new positioning and the intensive new flavor.
snacks
Pringles brand has launched a new website to help people who think that their friends in online communities are posting too much boring stuff. With the help of ‘The Oversharers’ developed by Wunderman they can convince these people to spend their time on something much more interesting and post things ‘really worth sharing, like Pringles‘.
Recently Walkers created a huge promotional campaign dedicated to crisps for hamburgers, and now the snack brand is kicking off another large-scale project to find the world’s favourite flavour of crisp. The total prize fund of the new campaign is £200,000 — Walkers will give out £1,000 on a weekly basis and a grand prize of £10,000 for each flavour’s top-voted entry.
The Walkers brand (Frito-Lay) is promoting its crisps with the help of a huge integral campaign, launched both on digital and TV platforms. The brand says that any sandwich will taste yet better if it’s made with its crisps. The “geographical centre” of the campaign is a little English town of Sandwich, in Kent County.
Nestlé is promoting its Cheerios range with lovely animated commercials. The brand commissioned McCann London agency and Aardman Animations studio with a task to create a series of adverts, which would emphasize the positive image of the product, targeted mainly at kids and their moms. The spots are announcing the latest addition to the portfolio of the brand, “Cheerios Crunchers”.
Doritos create the most large-scale augmented reality project ever seen. The Brazil department of the brand is celebrating the success of the Sweet Chili campaign, which has been joined by more than 250 000 consumers. The tagline of the project is “Release your Doritos Lover”, and with a CuboCC augmented reality the brand decided to show how huge this lover might be.