Coca-Cola has released a heart-warming short documentary which is dedicated to the joy of the family reunion on the Lunar New Year in China. A great number of parents there have to work and live as migrants in bigger cities to support their kids financially, so the holiday is the only short period of time they can see each other. The “Home Alone Kids” film narrates the story of three families from Longsheng, Guangxi Province that reunite after long months of living apart.

To support the global (RED) anti-AIDS movement, Coca-Cola has launched a dance-focused campaign, inspiring consumers to dance for health of others. The effort started ahead of World AIDS Day, December 1, #CokeREDMoves, encourages both amateur and professional dancers from across the globe to record the Coke dance performance and send it in—all to generate more donations to help end mother-to-child transmission of HIV by 2015.

Coca-Cola Zero wants to help people feel less awkward in their traditional, still usually ridiculous Christmas sweaters. The garment, which causes heartache to those who have to wear it at family Xmas parties, now can be fundamentally redesigned. The brand has launched an online destination, Coke Zero Sweater Generator, inviting its US consumers to come and create a Christmas jumper design for a chance to get the physical incarnation of their dream jumper.

The brand new, unprecedented collaboration between the cultural icon Coca-Cola and the prominent American vintage fashion re-designer Drx aka Darren Romanelli hit stores in the world’s biggest cities two days ago and was marked by opening parties at 10 fashionable urban hotspots: in NY, LA, Las Vegas, Miami, Toronto, London,  Paris, Tokyo, Hong Kong and Shanghai.

The Coca-Cola Company starts delivering essentials like purified water and WiFi access in packs—or, more preciously, in kiosks—to the deprived regions as part of the EKOCENTER initiative. For the effort, aimed to improve well-being and social conditions in the rural communities in developing countries, the soft drinks giant teams up with a number of partners including DEKA R&D, IBM, McCann Health, NRG Energy, Inc. (NRG) and UPS to name a few.

The Lebanese fashion designer Elie Saab, who made a name for himself more than 30 years ago as an expert in gorgeous embroidered wedding dresses and gowns, has now joined a prestigious cohort of international greats such as Jean Paul Gaultier, Issey Miyake, Paul Smith, Diane von Furstenberg and others as the next author of the limited-edition design for the French premium water brand Evian. 

Coca-Cola is battling “gray-ness” with the latest installment of its “Where Will Happiness Strike Next?” global campaign that injects some unexpected joy into the dull urban surroundings. The “Roll Out Happiness” initiative masterminded by Wieden+Kennedy Amsterdam literally rolled out a piece of summer in boring «gray, grau, gri, グレー, šedá, серых» city settings of Vilnius, Lithuania in late summer.