Coca-Cola Japan have announced that next month they will be launching the innovative product they’ve been working on for about four years—the first-ever hot fizzy beverage that remains carbonated even when warmed up.
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In March 2013, Coca-Cola rolled out an integrated Twitter-driven campaign on Romanian TV channel ProTV that asked the viewers to tweet about their family meals, so that their messages appeared live as the commercial was airing. Developed by McCann/MRM Worldwide Romania, the campaign continued the brand’s movement centered around the Let’s Eat Together message that integrates into Coke’s general commitment to bring people together.
Coca-Cola UK has released an emotional spot, “Grandpa,” as part of its long-term commitment to promote healthier lifestyle. The 1-minute TV ad by Argentine-based David The Agency compares daily routines of a young man in his early 30s with those of his grandfather when he was the same age back in 1950-s. The video implicates that six decades ago life was much healthier due to more physical activities and better food choices.
Coca-Cola Israel used the geo-fenced technology to celebrate consumers as they drove through with name-centric messages. As part of the “Share a Coke” global marketing initiative, the soda brand and Tel Aviv-based Gefen Team created a promotional effort called «Coca-Cola personal Road» that included personalized billboards set up along the route.
Wieden+Kennedy Amsterdam has come up with a design solution for the teen-targeted Coca-Cola Music platform that celebrates its living beat through technology. They have created a special app, Dynamic Logo Creator, that generates unique sound signatures based on particular songs—an iconic contour bottle is the major element of the logos. The idea of an ever-changing logo has been put at the heart of the new visual identity for Coca-Cola Music.