Coca-Cola further promotes the idea of sharing with a new simple design solution for a bottle cap that has been recently unveiled in Colombia. A new cap allows to open a Coke plastic bottle only with another bottle—the project was developed by Leo Burnett in Colombia to inspire communication between freshmen on the first day of college.
Barcelona-based directing team CANADA and Glassworks Barcelona has created an adorable spot titled “Pemberton”, which reveals how exactly the legendary drink was created in Atlanta 128 years and a week ago. The humorous spot revolves around the inventor, the story of the drink’s development and shares why exactly the secret formula remains secret.
As part of the Futbol Now campaign, Pepsi is presenting a new music album, Pepsi Beats of the Beautiful Game, that incorporates the energy of youth culture, sports and cultural diversity. For this music project, “the largest music, film and football collaboration in the brand’s history” the legendary soda label has tapped a pool of original and unique—popular and emerging—artists from all across the globe. These 11 tracks will also be used as soundtracks and a source of inspiration for the upcoming short films by acclaimed directors.
Coca-Cola is continuing to bring happiness across the world with smaller branded efforts that spread joy and positivism in the distant parts of the globe. Recently, the soft drinks giant has launched the “Happiness from the Skies” project that celebrated migrant workers of Singapore and realized the “Hello Happiness” effort to emotionally support labourers in the UAE.
Pepsi is revealing its “white, blue and red color” ethos in a capsule fashion collection that is set to appear on May 21 at 15 select Bloomingdale’s shopping venues and online stores. For this project, launched as part of the “Live for Now” campaign, the legendary soda brand has collaborated with a team of fashion and technology brands that include Del Toro, Original Penguin by Munsingwear, Bang & Olufsen, Shut, Gents, and Goodlife.