Google is making a step out of the digital-only world by providing Gmail users with a nice service, which enables them to make phone calls to people, who are away from their computers. Previously, to make a call both of the sides had to be signed into Gmail at the same time, but starting yesterday, August 26, people from the US can call any fixed or mobile phone directly from the inbox.

Some futuristic movies, no matter how unbelievable things they might feature, do predetermine what we’ll have tomorrow. Nike, as one of the most innovative brands in the footwear and apparel industry, is going to develop first-ever self-lacing sneakers, very similar to those in «Back to the Future 2». Nike has already patented the new hilarious concept, so we might be welcoming the new high-tech shoe on the shelves of the brand’s venues very soon.

Last week, Google announced that it is going to shut down its relatively new web-application that was designed to substitute all online communication services. It was first announced in May, 2009, and a year later Wave was opened for free user registration all over the world. The ultimate goal was to merge e-mail, instant messaging, Wikipedia and social networking in one web-product. Still, the attempt failed.

Amazon.com launched “Your Kindle Commercial Contest” and invited customers in the United States to compete in a creative competition to develop the best 30-second or less Kindle advertisement for the chance to win $15,000 in Amazon.com Gift Cards. Kindle is the #1 bestselling item on Amazon.com for two years running, and it’s also the most-wished-for, most-gifted, and has the most 5-star reviews of any product on Amazon.com.

YouTube pays a tribute to beauty with a launch of L’Oréal Paris sponsored channel. The new hub Destination Beauty, which was opened last week, is designed as a platform for tips from industry gurus (make-up tutorial phenom Lauren Luke, makeup artist Kandee Johnson, and Seventeen Magazine). During a period of a year the page will be constantly updated with new spots, and maybe over some time this online destination will eventually turn into one of the favourite digital spaces for both consumers (any woman 18 to 54, the target audience) and beauty professionals.