Winners of the joint competition by ASUS and BHSAD were awarded

On June 5, 2010, during the Open Day an awards ceremony was held for the winners of Karim Rashid Inspiration competition. The latter was organised by ASUS in collaboration with British High School of Arts and Design. Five students of the Industrial Design course received three main prizes and two People’s Choice awards.

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PepsiCo Explores New Communication Initiative with Universal Purpose Code

As part of Internet Week NY, PepsiCo is exploring a new initiative to communicate with consumers through its products. PepsiCo will share custom content on the social impact of PepsiCo products which will be accessible by scanning a bar code with a “bar code” reader smartphone application.

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Apple iPhone 4: “I can’t believe this is real. I can’t believe this is actually happening”

Yesterday Apple shook the world again with their new product – iPhone 4 which is sure to change the way we read and communicate even today as we continue to live on our oversaturated social-media planet.

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Nostalgic and History Key to New Website by Google

Old town nostalgia draws both the old and the young to the internet. This is the notion that Google is betting on as it has teamed up with We are What We Do to create a new website allowing viewers to add old photographs of towns and cities onto recent and present photos.

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LG: Moments of Happiness

LG Electronics collaborated the Fullsix agency and Young Mind production studio to present a new project tailored to the Portuguese market. With the help of the new movement, LG wants to maximize the impact of this positive spirit, while promoting the brand’s core values: curiosity, humanity and joy.

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Apple To Change the Ad Message from «Get a Mac» to «Why you’ll love a Mac»

Justin Long’s suspicions are correct and the “Get a Mac” ad campaign seemingly has come to an end. Long, who portrays the “Mac” character in the popular long-running campaign last month suggested that all had come to an end as the last “Get a Mac” commercials were released in October 2009.

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Google and Sony Agree on Alliance Bringing the Internet to TV

Entertainment only gets better. Sony Corporation and Google Inc. announced on May 20th an agreement that will combine Google’s open source Android OS platform with the expertise and advancements in technology that only Sony has. The two giants are exploring the development of Android-based hardware consumer products.

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Upon acquiring AdMob, Google Might Face Monopoly Accusations

John M. Simpson of Consumer Watchdog spoke up today against the Federal Trade Commission’s decision to all Google’s purchase of Admob, a mobile advertising company. The deal is reportedly worth $750 million. Simpson said the purchase is anticompetitive and simply bad for consumers.

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