Kellogg’s Crunchy Nut is launching a new commercial as part of the brand’s revived campaign under the “The trouble is they taste too good” tagline. A new “Aliens” commercial, which promotes Kellogg’s new variant, Crunchy Nut Granola, demonstrates that the passion towards the product can be even stronger than curiosity. The spot debuts on national UK television today, March 18, and will roll out to cinemas in early May.
TV commercial
To celebrate the launch of the updated sleek, long-neck Heineken bottle in the U.S., the brand has released a new 1:30 commercial entitled “Deja Vu” starring a Heineken “Man of the World” as he travels around the globe and experiences similar moments in different countries. The new advert, which comes in line with the “Open Your World” campaign, is part of a new advertising push, “Arrive Big,” launching on the U.S. market in late March.
Diet Coke is continuing to celebrate its 30th anniversary in Europe, focusing on the “hunk” theme. The brand has teamed up with Channel 4 in the UK to create a new short teaser, featuring the well-recognized faces from the channel’s most popular shows. The new spot follows the “Gardener” commercial, premiered on January, 28, and the promotional video featuring Marc Jacobs, the brand’s new creative director in Europe.
Miss Dior is spreading the spring and feminine spirit with its latest “La Vie En Rose” advert. It is the second time Sofia Coppola and Hollywood A-lister Natalie Portman have collaborated on a commercial for the perfume brand, with the first spot launched back in 2011. To highlight the sweet and romantic atmosphere, the ad features a plethora of white, cream, red and pink roses just everywhere.
BMW is rolling out an international campaign, revolving around the brands’ unparalleled design solutions and ultimate visual perfection paired with great performance. The automaker’s new multimedia marketing effort, created with the focus on design and dynamics, is launching worldwide in the first quarter of 2013. It includes a TV spot, an app for iPad and Andriod tablet as well as print and online promotions. The «Designed for Driving Pleasure» campaign, developed in partnership with BMW Design and realized by Servicplan, has been already rolled out across Germany.
Dell has released a spot titled “Meet Thomas: Creator of an Alternate Universe,” which inspires people to go creative even if they lead ordinary lives and don’t create much at their work. The advertisment, developed by Y&R NY, comes as a tribute to visionaries and game-changers, who live within each of us.