Land Rover has launched an ad in the UK to celebrate the brand’s long history. In the new commercial, which was first aired during the coverage of the Paralympic Games on Channel 4 yesterday, August 29, the brand is looking back at its past, and demonstrates its dedication to perfection, comfort and reliability.
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Chanel creates fashionable pieces not only for its clothing and apparel collections, but for its advertising efforts as well. The brand has unveiled a new commercial on its Facebook page to promote the updated Rouge Allure lipstick line with an artistic twist. It comes as a tribute to Erwin Blumenfeld, a Dadaist photographer, directed Solve Sundsbø, who recreated the approach of the celebrated lensman, a man behind numerous stunning collage covers for Vogue.
Can the black colour be festive? Of course, if the celebration involves Guinness, the legendary dark beer. The iconic beer brand is getting ready for the one of the biggest dates in its history, Arthur’s Day (September 27), dedicated to the brand’s founder Arthur Guinness. The new global ad, which was created by Saatchi & Saatchi, shows a small village, which is preparing for the celebrations—people are painting everything black.
Schwarzkopf has partnered with the MEC agency to develop a humorous campaign, which is poking fun at the old-school methods of advertising. The creative team created a promotion for the Taft FULL ON line, which includes two TVCs, parodying cheesy infomercials and featuring a weird hairpiece helmet Stylemet, as well as a microsite, where consumers can win the odd accessory.
While Stella Artois is focusing on pouring rituals, the Nutella chocolate & hazel spread is tapping into the morning rituals with the new ‘Sunrise’ advert, developed by creative agency BMF. The new spot, which aired in Australia on August 12, is the first commercial of Ferrero’s in eight years across the country.
Walgreens, the iconic pharmacy chain and its Texas-based ad agency the Austin offer people to celebrate together with the company its 111-year-history of innovation. In June, the company announced a merger with another giant, Alliance Boots, the companies are looking for a full merger within three years. Meanwhile, Walgreens addresses its own history.
Coca-Cola’s Relentless Energy Drink brand has released its first commercial starring rapper Professor Green, who was announced its ambassador earlier this summer. The musician, who last year also became the face of PUMA, is an ideal match for the energy drink since he embodies the product’s bold and rebellious spirit and attitude, and this is reflected in the advert, which aired last week.
Apple is taking a new step in promoting its laptops—the tech giant has released a series of ads which was launched in the USA on the day of the Olympics Opening Ceremony. The short adverts feature stand-up comedian Josh Rabinowitz as an Apple Store Genius, who knows answers to all questions to arise and is always happy to help. In the adverts, created by TBWA\Media Arts Lab, the guy gets into silly situations, which are actually not that humorous. The spots, which appeared on the official Apple channel on YouTube on July 27, have already got a lot of dislikes according to the statistics below the video.