Starbucks is expanding its collection of cards with designs that celebrate U.S. and Canadian cities. The coffee brand is paying tribute to major cities across the country with fine cards that feature artistic design and lettering, capturing the vibe of each megalopolis.
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Dell has released a mockumentary that describes its “recently opened” center for selfie-improvement. While many criticize the selfie phenomenon, Dell decided to seize the movement and build a whole campaign on it. The effort is rolling out on the brand’s corporate tumblr page that is full of micro content that revolves around past and present of selfies.
Bacardi recognizes the sports passion vibe and celebrates untameable football fans with a campaign that drives company’s owners feel more sympathy towards real fans who don’t want to miss important World Cup matches. The new campaign, BACARDÍ Untameable Fans, encourages US soccer fans to sign and share a petition asking their employers to give them more free legitimate time during the working day.
Oreo is rolling out the next phase of its “Wonderfilled” campaign with two adorable spots, all in kids’ books storytelling style it has successfully adopted. The brand has launched two videos with two different voices of narration—the first sounds like a Dr. Seuss poetry, and the second one has a disco twist. Both of them are dedicated to the mini versions of the legendary cookie.