Volkswagen has always produced smart creative videos to underline advantages of its cars. It captured the Golf GTI Time Machine and using a ‘Fanwagen’ video offered fans to build ‘the most social car ever’.
Maybelline New York is welcoming a new spokesmodel, Charlotte Free, who will promote the brand’s product with her iconic extravagant touch. To announce the partnership, the brand has launched a bizarre spot staring the newcomer and Patrick Pope, P’Trique of viral videos ‘Sh*t Fashion Girls Say’ on Maybelline New York’s official channel on YouTube. Titled ‘#TopChicret —Announcing Charlotte Free as New Face of #1 Cosmetic Brand in the World,’ it is telling the good news in a humorous and light-hearted manner, mimicking the way the information spreads in the chick gals world.
Diageo’s whisky brand Johnnie Walker has rolled our a new campaign in Brazil appealing to the country’s fast-growing market with a blockbuster-like spot. From the first sight, the new video seems to be strange as it’s hard to imagine that people on the streets would laugh if they saw a stony colossus arising from Rio de Janeiro’s Sugar Loaf mountain landmark.
Twitter has allowed brands to insert ads into the timelines of non-followers to increase advertiser reach. With this step, Twitter is developing the Promoted Tweets platform, which was launched in 2010 but until now has restricted each advertiser’s potential reach to consumers who have followed the brand.