Watchmaker Tissot, one of the first Swiss watch brands to launch the 3D augmented reality technology in May 2010,  now presents its second virtual campaign to showcase its latest ladies collection. The new application is developed by Holition, the international leader in 3D and augmented reality solutions for retail.

Following on from the success of the initial augmented reality application developed for the men’s collection, the new technology now features several watches from the ladies range, including the Tissot Lovely, the Dressport and the Generosi-T. Holition’s revolutionary digital technology enables consumers to virtually ‘try on’ these Tissot ladies watches, in various styles and colours and see in 3D how it will look on their wrist from the comfort of their home or office.

The first Tissot’s AR application to showcase men’s collection

This entertaining new form of shopping provides women with the opportunity to choose from a selection of watches and view products in greater detail than possible from traditional online shopping methods. With Christmas around the corner, the new Tissot technology is the perfect interactive gift tool for men looking to buy their partner a watch for Christmas. Women can go online and use the application to email a picture of themselves virtually wearing the watch they would most like to see in their stocking.

Lynne Murray, Brand Director at Holition commented that, “We are excited to be taking Tissot further along its augmented reality journey. It is great to see that luxury brands are continuing to challenge expectations and consumer perceptions and we are proud to be at the forefront of this change.”

The application is available by logging onto the Tissot website at www.tissot.ch/reality, where Tissot consumers can easily download the wristband which they then use to virtually try on a number of watches by holding their wrist in front of their webcam-enabled computer.

Kathrin Buegl, Brand Director at Tissot comments, “We are delighted that Tissot is continuing to lead the way in innovation and augmented reality campaigns in the watch industry.  The first women’s application will enable our consumers to interactively experience the Tissot collection from home.”