The Cube is the title of a new promotional project commissioned by Electrolux and performed by Park Associati. A new movable restaurant will “crown» the highest peaks and most notable buildings of Europe. Starting from April 1st, this wonder of modern-day architecture and promotion is going on tour, during which it will visit and sit on top of the most renowned mountains and buildings of Italy, Russia, Switzerland and Sweden. The first location it will make an appearance is Brussels, Parc du Cinquantenaire where the Cube will appear on top of the arc.
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The authors of the project state in their press release that “the aim is to create an experience that surprises and inspires guests with fantastic tastes and never-before-seen views, ultimately stimulating them to explore their own creative boundaries next time they entertain friends or family at home”.
Speaking of the implementation of this project, the Cube will offer 50 sq m terrace, semi- or fully transparent walls (since they’re made of laser-cut aluminum) and offering a tremendous view depending on the current location of the restaurant. The venue will provide the dining room for 18 visitors. The table in the center of the dining area may be lifted up, turning what was a restaurant into a lounge where guests may relax.
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But let’s not forget that the Cube is not about enjoying the views and food. This is a marketing project from Electrolux. That’s why the brand’s logo will be displayed in the hall of the restaurant, and the kitchen will be equipped with the branded appliances providing a working space for the renowned international chefs. According to framemag.com, “the structures have been designed for easy assembly and take-down, like exhibition stands. They’re also eco-friendly and require low energy use”.
The restaurant will be open twice a day for launch (12.30-3 pm) and dinner (18.00- 23.00). All those willing to get a taste of this unique experience are welcome to book their sears at www.electrolux.be/cube. Please note that so far the booking is only available for Belgium Cube.
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