Frito-Lay, a world-renowned producer known for its commitment to offering natural and healthy products on the snacks and chips market, announced that in the coming 2011, it would produce 50% of its products using all-natural ingredients. The brand confirmed that it would exclude any artificial additives, flavours, ingredients, preservatives, and MSG from the recipes of such products as Lay’s, Tostitos, and SunChips.
To spread the word about this healthy initiative and reach the target audience—moms whose kids are fans of chips and snacks,—Frito-Lay announced a contest for all viral and commercial video producers aimed at creating the videos that will present the idea at its best. The video must feature one of the mentioned products and shall be targeted at moms. The contest is running under a tagline «We Make it Natural. You Make it Fun».
«We want moms across America to know that many of the great tasting Frito-Lay products they already love are made with all natural ingredients. Your objective is to make a video catered to these modern moms who are digitally connected and share information that she finds fun with her friends. The video can be funny or emotional. Above all else, we want to make sure we celebrate the FEELING that she has when she enjoys our products or shares them with friends and family. We want you to congratulate her for providing the best for her family by showcasing how FUN it is to go natural,» say Frito-Lay team at the contest brief.
More detailed information on the contest as well as the assets that might be of use for any video creator are available at the contest page at Poptent, an online resource for commerical video makers. Anyone who feels passion for video ad creation may register at the website and participate!
Frito-Lay will purchase the best 3 videos for $10,000 and probably more if more bright ideas show up.
In its turn, Poptent.com will pay $1,000 to Editor’s Choice Awards winner that the website team will choose on their discretion and $250 to 4 runner-ups.
The deadline for submissions is on January 25, 2011. So far, only 2 videos have been submitted, so everybody who’s willing to participate has a chance to win.