Wieden+Kennedy, the agency behind the award-winning Old Spice campaigns, is on the lookout for a perfect person to join their team as a Creative Strategist for Old Spice. Since the promotions for the brand are extremely bold and unconventional, the agency is seeking daring people who would fit in the picture—of course, the perfect candidate should be a true cyber warrior.
Photo: A snapshot from a spot featuring Old Spice’s Fabio
The competition, which includes 10 challenges, started on October 29 and finishes on November 5—all the contestants should be 21 or older, are residents of the U.S. and use only original creations (neither Old Spice nor Wieden+Kennedy can be mentioned). Candidates are asked to complete one or more challenges. The participants will be also asked to prove the effectiveness of their challenge by submitting a case study presentation deck, which will explain what has been done and how it reached audience.
To learn more about the rules, go here, and the job is described here. The list of highly creative challenges, what do require contestants to think out of the box, include:
• Challenge 1—Create the best original Pinterest board dedicated to the sport of inline speed skating (NOT roller-hockey).
• Challenge 2—Create and post an original piece of content to Reddit that then receives the most upvotes in a single week.
• Challenge 3—Create and upload to SlideShare an original, in-depth competitive analysis of the Ed Hardy social media ecosystem.
• Challenge 4—Get the most people to friend your mother or your father (or a parent-like figure in your life) on Facebook in a single week.
• Challenge 5—Create an original (new) Twitter account and then use it to get the most followers in a week using any verbs you like, but only the following nouns: “BLUEFUDGE,” “HAMMERPANTS” and “GREEK YOGURT.”
• Challenge 6—Create an original YouTube video that then receives the most plays in a single week using this script verbatim:
#1: “Wait. What are you doing?”
#2: “Trust me. This will be fine.”
#1: “Ok. Go ahead.”
• Challenge 7—Get recommendations on LinkedIn from at least three other people trying to get this job.
• Challenge 8—Create the most reviewed recipe on allrecipes.com in a single week using cottage cheese as an ingredient. The reviews don’t have to be good.
• Challenge 9—Upload the most pictures of your armpit(s) to Instagram during the course of this challenge. The pictures must have your face in them to verify your identity and include the hashtag #mypits.
• Challenge 10—Using Quora, give thought-out, meaningful answers to as many dream catcher-related questions as possible in a single week.
Even if you are not a US resident, you can try to complete the creative challenges, just to build your creative strategist «muscle mass». Good luck to those who will battle for the chance to join the Old Spice team!