Wren & Rowe has redesigned the Ice Tea range for Portuguese retailer Pingo Doce.  The brief was to outshine the existing brands, and to create a “crowd-pleasing” fun approach to the range.

The range now features bright summery colours, and oversized typography featuring fruit illustrations.  The impact in-store is immediate, and the range certainly achieves the objective of putting other brands in the shadow.

Wren & Rowe is working on other soft drinks designs for the retailer.