Yves Sain Laurent has partnered with ‘Black Swan’ movie director Darren Aronofsky to create videospots for its ‘La nuit de l’homme’ perfume. As always, the movie stars the face of the fragrance, Vincent Cassel.
Similarly to previous video ads produced for the fragrance, the spot tells a story of a man who makes appearance in chic Parisian parties and concerts seducing women one by one. «Everything is a matter of time,» says a background voice in the beginning of the spot.
Two movie is now available on the brand’s website at www.ysl-lanuitdelhomme.com.
According to blogs.indiewire.com, the ad is slated to launch across Europe in May. US launch is scheduled 2 months later.
Previously, another Black Swan star Natalie Portman appeared in Miss Dior advert directed by Sofia Coppola.