Bacardi Rum announced it is the official spirit of The Black Eyed Peas headline concert tour «The E.N.D. World Tour 2010,» produced by AEG Live. Kicking off in the U.S. at Philips Arena in Atlanta, Georgia on February 4th, the tour will extend across 32 North American dates before moving on to Europe, Asia, Australia, Central and South America.

Bacardi Limited, the largest privately held spirits company in the world, has been certified to be operating in accordance with the world’s most recognized standards for quality, environment, and health and safety. Bacardi is the only major spirits company to achieve certification under ISO 9001, ISO 14001 and OHSAS 18001 for all its production facilities globally, putting the company among an elite group of the world’s best-run companies.