BMW and Independent Collectors, a community dedicated to modern collectors of contemporary art, have launched a blog to accompany the latest edition of “BMW Art Guide by Independent Collectors.”
To complement its two-year activity, BMW Guggenheim Lab has released a comprehensive guide across the most prominent urban trends, which have been explored and discussed during its three past stops in NYC, Berlin and Mumbai.
BMW i is rolling out a marketing effort centered on its pioneering spirit and passion for sustainability, innovation and the ability to shape the future of mobility.
Letters cause pain, literally—that’s the message behind MINI’s latest activation aiming to raise awareness about the threats of texting while driving. The auto brand collaborated with Publicis México to launch the “Words Can Hurt” campaign that included “injured” letter sculptures installed around Mexico City, prints, as well as a special application “'The Word Blocker” that turns off sound alerts on the users' phones when they are driving.
The project is the central piece of a broader experience, MINI KAPOOOW! @MINI Paceman Garage platform, serving as a space where artists and designers are invited to exchange their creative visions.
BMW has collaborated with internationally celebrated French design duo, brothers Ronan and Erwan Bouroullec, to create a state-of-the-art installation for the Salone del Mobile 2013, taking place in Milan April 9-14. The new construction named QUIET MOTION mirrors the BMW’s design philosophy and the fair's mission to showcase the innovative approaches in the field of furniture and living space design.
The “Public/Private” experience is based on two research projects undertaken by the Lab in Mumbai in collaboration with a handful of Indian educational and research organizations.
For just one day, April 1, MINI is stepping onto the new, romantic matchmaking ground. The brand has updated its MINI Connected App with the Connect Us feature allowing to find a perfect date on the go. The new “cupid” feature, which can be used exclusively in MINIs, finds you a partner based on your driving style, the most accurate criterion to define your personality. “Get connected, get matched up, get dating,” says MINI, describing the new game.