If you sometimes feel guilty chatting with a friend on mobile/tablet in front of your desk during the working hours, you are not alone: a recent study of 3,500 American adults of different ages reveals 58% do so every day and feel guilty too. Here are the five most recent trends on how we use tech to consume media content and socialise from Deloitte, Kantar Woldpanel, Lightspeed GMI, and MobileIron.

Every year the WPP-owned consumer insight and trends research agency Mindshare analyses the most recent global cultural trends that impact the marketing and communications strategies of the biggest brands. None of the top 10 “Culture Vulture” 2015 trends would be a revelation for marketers or strategic decision makers, however, some findings might be noteworthy.

Trends, trends, trends… With the new 2015 year on the doorstep, all marketing experts make their forecasts on what people would watch, do, eat, wear, etc. The London-based trends and insights agency SBC Partners, part of Havas Media Group, has shared some views on the future of dining, fashion, retail, home, travelling, lifestyle, and more.

Earlier in October, the media agency OMD UK in partnership with the UK’s leading publishing company Time Inc. UK presented the results of their second-year joint research project aimed to better understand the ever-changing British society—the report called The Future of Britain, and its specific part The Future of Families.

A more fluid, open and diverse society of today has been re-shaping conventional social, cultural, and sexual norms to become a stereotype-free “consumer base” that requires different marketing approaches. Thus, traditional demographic marketing segmentation by age, race, gender, location, family status or income is not as important as it used to be 10 years ago. What’s important then?