popular Consumer Insight
Binge-watching video content on mobile, checking social media in bed, mobile-addicted commuters, hyper-connected workers, and mobile gaming.
Craving for comfortable and easy daily life, customers don't want to feel themselves a target in the marketing games.
More consumers are willing to pay for products that might simplify their hectic on-the-go lives and optimize their use of time.
The key themes of 2015 will be: Nostalgia, Knowledge, Experience, Personal and Premium.
Jack Morton has analysed some obvious consumer trends, such as "Internet of things," boom of wearable devices or rise of concerns about social responsibility, to reveal what people really think, feel and want.
Hand-sanitizing silver nanopockets, at-home 3D printing using plastic trash, smart health-tracking devices and more—learn what further innovations are to come, as seen by the US branding firm Sterling Brands.
The study has uncovered three main trends that will reposition the traditional views on family as an institution.
“The brands of 2015 will be more agile, changing and adapting to meet the specific needs of individual consumers. Whether it’s creating custom packaging or using input from social media to improve a product, companies will embrace the power of one like never before.”