McDonald's Remodeling Its Restaurants Globally
McDonald’s planning a big redesign of its restaurant interiors worldwide. Half-moon-shaped booths, low stools, wooden blinds and flat-screen TVs are to appear in the fully remodeled restaurants.
8 February 2012
McDonald’s Persuades Chinese in Purity of Its Beef
McDonald’s has launched a new campaign in China promoting its 100% pure beef. The TBWA Shanghai has created a series of TV spots to help avoiding a controversy about ammonia-treated beef being used in the...
8 February 2012
McDonald's Has Unveiled a New Concept Restaurant Design in the UK with a Focus on Kids
McDonald's is testing a new restaurant look in the UK, with a strong focus on ‘family,’ after a similar effort launched in France last year. The concept restaurant with new design, which incorporates the latest technology...
26 January 2012
McDonald's UK Focuses on Cups, Hands and Coffee
McDonald’s UK has launched a new campaign revolving around the theme of simple or serious conversations that are started over a cup of coffee. With the new promotion dubbed ‘Cups,’ developed by Leo...
18 January 2012
McDonald’s Has Renewed Its Olympics Sponsorship and Launched the Champions of Play Campaign
McDonald’s has officially announced its renewed partnership with the Olympic Games through 2020. As part of this, the fast food chain launches Champions of Play, a global campaign for children’s wellness that was discussed in...
17 January 2012
McDonald's Giving Away 9m Books with Happy Meals
McDonald’s yesterday launched an initiative that encourages children to read books. The fast food chain is to hand out nine million books by Michael Morpurgo, author of the smash hit children's novel War Horse, with its Happy Meals.
12 January 2012
McDonald's to Highlight Suppliers in the New Promotion
On the heels of Frito-Lay’s campaign focused on the sources of its products, McDonald’s is going to launch a new promotion in the USA, revolving around the company’s meat and vegetable suppliers, to...
15 December 2011
McDonalds Invites People to Create Short Films about McBites
McDonald’s has announced it searches for 10 mini movies to launch McBites in the USA. The new snack is to appear on the McDonald’s menu in January and to be promoted with these videos created by consumers. For the project, McDonald’s has teamed up with
6 December 2011
McDonald’s Redesigns Its Restaurants in France to Underline the Family Dining Concept
McDonald’s is redesigning several restaurants in France. The pilot location in Villefranche Ouraga 40 km from Toulouse has already been completed by Paris-based designer Patrick Norguet.
21 November 2011
2012 McDonald's Flavor Battle Has Begun
McDonald's has kicked off the 2012 McDonald's Flavor Battle, the US DJ competition which is an extension of McDonald's 365Black platform that celebrates the achievements of African-Americans year round. The Flavor Battle is designed in collaboration with men's style and lifestyle...
3 November 2011
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