popular Consumer Insight
Despite a huge Instagram popularity, the app is the most predictable social network in terms of target audience. It was our hypothesis, and the goal of Popsop Research was to prove or refute it.
Having studied more than 300 companies from three European countries, the McKinsey team has proved that co-creation skills are an important capability of a business and it can pay off, if managed properly.
In December 2014, Starbucks plans to open the first small tasting store of this kind in Seattle.
The coffee brand is paying tribute to major cities across the country with fine cards that feature artistic design and lettering, capturing the vibe of each megalopolis.
Starbucks will be unveiling a new artistic design on its limited edition reusable plastic cup this fall—it will be the artwork that won the Starbucks White Cup Contest, which was running across the U.S. and Canada.
Starbucks is helping its US employees get bachelor’s degree though a unique collaboration with Arizona State University (ASU).
Starbucks is releasing a summer coffee blend, which is expected to become a nice alternative to traditional soda beverages of this season.
PayPayPal is rolling out a new program that will allow consumers pay money for goods and services on the go.