adidas has launched a global sport marketing campaign dubbed “Danger Makes Legend” and is now inviting football fans to put their stills to a test by playing an online territorial and map-based game against their friends from Facebook or sport celebrities. The players from all around the globe are invited to the digital space where they can choose what city they are going to take over by using well-known football techniques.

To start the game, developed at 180 Amsterdam, the participant is to the dedicated online-platform, connect through Facebook and choose one of the twelve European Champion’s League cities, including London, Madrid, Milan and Barcelona (each of them is represented by one football legend). Then they are directed to the selected city, which is divided into hundred of segments for players to claim step by step. Each player can use three skills to take the territory and the same number of blocking movements to protect his or her segment from attacks. The chances are equal, but the player who wins three challenges in a row, can have a golden boot, which defeats every move and can be used just once per one game.

Once a player ‘owns’ 50 triangle parts of the city, he or she can challenge the football celebrity for a sport duel.  For example, if you are taking over Barcelona, after half a hundred moves you can challenge Lionel Messi to beat him and become the champion of the city and enter into the draw for a chance to win a signed Champions League ball.

To promote the game, launched on October 22, and explain the rules, adidas released a video, directed by Knucklehead’s Christopher Hewitt, featuring two men who are ‘fighting’ on the pitch by using the same moves the players of Danger Makes Legend can use to protect their segment or take it from the opponent. The players can share their results through Facebook, promote the game through Facebook to bring new people and make the challenges even more intense.