Author: Anna Rudenko

Coca-Cola spreads the happiness movements to laborers in the Singapore and UAE

Coca-Cola is continuing to bring happiness across the world with smaller branded efforts that spread joy and positivism in the distant parts of the globe. Recently, the soft drinks giant has launched the “Happiness from the Skies” project that celebrated migrant workers of Singapore and realized the “Hello Happiness” effort to emotionally support labourers in the UAE.

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John Lewis marks its 150th anniversary with a campaign that unites past and present

John Lewis is celebrating its 150th anniversary with a massive effort that involves a release of products as part of new creative collaborations, bringing back the old and beloved visuals, and the rollout of promotional elements that mix nostalgic twists with tributes to the present. “For 150 years, you’ve never stood still. Neither have we,” reads the tagline.

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Selfridges pays tribute to various forms of beauty in the Hello Beautiful project

Selfridges is rolling out a massive campaign, Hello Beautiful, that celebrates diversity of beauty and encourages people to share their definitions of beauty. The project that encompasses digital and outdoor promotions, in-store events and activities is called The Beauty Project, a 6-week curated program that will feature “talks, interactive debates and immersive beauty experiences.”

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