Dove has conducted a new awesome psychological experiment themed around how women perceive their natural beauty. The effort that follows the award-winning piece Beauty Sketches was inspired by a study, which showed that 80% of women feel anxious about their appearance. The Dove: Patches groundbreaking experiment is demonstrating that the beauty is already within us, and it can be “activated” with just one thing—our desire to feel beautiful.
Author: Anna Rudenko
Diesel has collaborated with the popular contemporary culture magazine i-D to create a motion-packed spot dubbed “A-Z of Dance.” In the video, a team of street dancers perform 26 moves, one for each letter, in alphabetical order. The spot, filmed in Los Angeles skyline, promotes the new collection of Jogg Jeans, the denim/jersey hybrid pants that are perfect for dancers or just people who love to move a lot.
In collaboration with Reporters Without Borders, a global non-profit that supports and protects journalists to ensure freedom of information globally, Heineken have undertaken an artistic and philanthropic project that unites a pool of recognized artists, athletes and entertainers from all across the globe. The beer brand has collaborated with 40 legendary individuals to create a series of The Legendary Posters that relate to the brand’s «Legendary» ethos of creative thinking and living life to the fullest.