Louis Vuitton, the brand which knows everything about traveling in comfort, is going to release its Louis Vuitton City Guide 2011 on October 15. Ahead of the launch, it presents lovely films dedicated to the three magnificent capitals of the world—Berlin, Paris and New York.
Author: Anna Rudenko
To help Canadians take fibre to new flavour frontiers, Kellogg’s All-Bran ready-to-eat cereals brand has enlisted the aid of Jewels and Jill Elmore, personal chefs to Hollywood A-listers, to showcase the versatility of the highly nutritious product and encourage Canadians to enter the “One Million Ways to Eat Kellogg’s All-Bran Recipe Contest.”
London based brand design consultancy, Ziggurat Brands is in the final stages of a significant two year packaging redesign project for Tetley tea, which concludes with a new brand architecture and unified brand identity that will be introduced to Tetley’s international markets, commencing in September 2010. The first territories in which the new branding will appear are the UK, USA, Australia and India.
McDonald’s Germany kicked off a retro styled campaign to promote its new 1955 Burger. The recipe of the recently launched addition, which is made of bacon, barbecue sauce and caramelized onions, was ‘devised’ back in middle of the last century—at least, the promotion, which includes a TV-spot and the 1955 Burger section on the corporate website, is assuring this fast-food product has a 55-year history.
Vivienne Westwood Anglomania and Lee Jeans are encouraging public from around the globe to demonstrate various ways to resist some of the most unpleasant aspects of our world. The brands have teamed up to launch an online project, “100 Days of Active Resistance,” to invite people from different parts of the world to share photos, which mirror the core concept of the initiative—demonstration of the ability to see below the surface, understand what’s going around and face up to problems.