Meow Mix, a feline food brand from the portfolio of Del Monte Pet Food Group, launches a Kickstarter-inspired hub to support creative projects themed around cats. The Catstarter platform will feature innovative ideas that can make eating, playing and living together yet more enjoyable for cats and their owners.
Author: Anna Rudenko
The TOMS company, known for its one-for-one philanthropy business model, extends the range of products that benefit both a direct consumer and a person in some poorer region. Along with shoes an glasses, now TOMS sells “goodwill” coffee through its new TOMS Roasting Co. Each bag of this coffee brings one week of water—140 liters—to a person who lives in deprived communities where safe drinkable water is a precious product.
LAUNCH, the coalition of technology supporters that includes such organizations as NIKE Inc., NASA, the U.S. Agency for International Development and the U.S. Department of State, is adding some Nordic-based new members such as IKEA, Novozymes, Kvadrat, Arla and a number of government institutions, to form LAUNCH Nordic. Since 2010, the coalition has spotted and supported “visionaries whose ideas, technologies or programs have the potential to create a better world.”
Philips joins the team of tech brands that raise awareness of how important a healthy sleep is for everybody. The new multi-platform initiative Sleep Powers highlights the most important facts about sleep and encourages people to check if they know how to sleep healthily. The initiative was launched ahead of World Sleep Day, observed on March 14.
Mountain Dew has teamed up with acclaimed film director Robert Rodriguez for its Green Label Studios: Open Call project that invites aspiring filmmakers to win a production grant of $250,000. This money will be used by the winner to develop content for Green-Label.com, the youth culture-themed online platform launched by Mountain Dew and Complex Media back in spring 2013.
Facebook’s COO Sheryl Sandberg and her nonprofit Lean In, created to inspire and empower girls and women, get behind a new initiative, “Ban Bossy,” that takes on the gender stereotypes. The effort, launched in partnership with the Girl Scouts, criticizes the word “bossy” related to girls who are ambitious and assertive, and want to develop their leadership skills to achieve more in their life.
Nikon has rolled out a new effort designed to help advanced photography enthusiasts with professional insights get into this artistic field. In the episodes of the “Behind the Scenes” series hosted on the YouTube channel, the experts explain how to use cameras and other photo gear to create truly impressive visuals.