To celebrate the upcoming Vancouver 2010 Olympic Winter Games, Pampers Diapers has partnered with Team USA to introduce new Pampers Swaddlers and Cruisers Diapers with Dry Max, the brand’s new high performance diapers sure to earn gold with world-class «players» — babies.
Author: Anna Rudenko
Starting from January 4, Pepsi, one of the biggest world producers of soft drinks, provides its Australian fans with a great opportunity to win money. To get the dollar cards, they are to find ‘Pepsi buttons’ scattered around eight major cities in Australia. The participants of the hit Refresh quest will get the clues for finding the location at the campaign’s website hitrefresh.com.au, as well as via Twitter and Facebook feeds.
McDonald’s has launched a Russian website for promotion of Avatar’s release. At Avatar.mcdonalds.com visitors can upload their pictures to see how they would look if they lived on Pandora, and take part in a number of entertainment activities. The campaign was developed by the Oddcast creative agency.
Nike has launched its new iPhone application called ‘True City‘ with the tagline ‘Making the hidden visible.’ It provides the sportswear fans with a unique insight into six European cities. The insider team, sharing their most interesting finding with the public, creates super great content for guests as well as for residents of the megalopolises.