Google is spreading the word about its Global Impact Challenge in the UK with the launch of a new campaign by adam&eve DDB, which shows that a simple click can make a difference. The effort is designed to attract the audience to the dedicated website, where they can vote for UK not-for-profits and their ways to revolutionize the world.
Author: Anna Rudenko
The Salvatore Ferragamo fashion brand tells the personal story of its founder in a 26-page graphic novel, Making of a Dream, illustrated and written by animator and cartoonist Frank Espinosa. The comic book stylistically aligns with the exhibition, The Amazing Shoemaker, which is now open at the Museo Salvatore Ferragamo.
Pantone, the world’s recognized color expert, is opening doors of PantoneLIVE, its cloud-based color service, to Procter & Gamble, which means that from now on, the company’s production teams across the globe will get an instant access to digital color palettes for designing, proofing and printing the packaging.
To complement its two-year activity, BMW Guggenheim Lab has released a comprehensive guide across the most prominent urban trends, which have been explored and discussed during its three past stops in NYC, Berlin and Mumbai. The global lab, focused around the life in a big city, has published 100 Urban Trends: A Glossary of Ideas from the BMW Guggenheim Lab for NYC and Mumbai, following the release of the Berlin edition in 2012.
Pinterest has introduced a new type of pins, the so-called Rich Pins, across three categories—consumer products, movies and cooking. These pins contain related information from the original sites, highlighting availability and real-time pricing for goods, cast members and ratings for movies, recipes, and more.
The Fresher for Longer campaign, launched in the UK earlier this spring, raises awareness of how packaging can help reduce household food waste. The multi-media educational initiative comes as a collaboration between WRAP (Waste and Resources Action Programme) and a team of packaging, food and retail partners, including Marks&Spencer.
Arnold Worldwide Reveals Ugly Facts about Smoking in the Shocking «Pee vs Poop» Campaign in the U.S.
Nike is launching a new campaign in England, encouraging the soccer fans to prioritize country before football clubs. The effort dubbed “Country First Club Second” is set to be rolling out across social-media platforms, coinciding with the launch of the new Nike England kit, which was unveiled earlier this week.