AXE has launched a series of new spots to promote its shower gel. The advertising approach remains unchanged, it touches on girls and relationship again. The main idea of the videos is that you should stay awake in the morning in case you don’t want to miss something important.

The three videos «Waitress,» «The Invite» and «Circle of Friends» feature hot girls, who are definitely interested in the key character behind the camera. They give him the phone number or tell their names, but he’s too drowsy to remember even these simple things. So, it’s extremely important to stay awake if you don’t wants to let the chances go out of your hand. Use AXE Shower gel, stay alert and don’t miss opportunities.