Cadbury is changing the “outfit’s” color of its Roses and Heroes chocolates to green for Christmas. The confectionery brand also says “no” to traditional round metal tins and swaps for square cardboard packaging, which can be easily recycled. Sweets in the new packaging will be available during the Christmas season. In the future the environmentally friendly boxes will come in use on a regular basis.
The brand has recently adopted Cadbury’s Purple Goes Green strategy and is going to decrease packaging of seasonal and gifting sweets by 25% by the next year. Cadbury thinks that the innovation will be approved by the customers who prefer sustainable packaging to conventional boxes.