Louis Vuitton promotes the Fall 2014 Shoe Collection with an effort that gets the shoes integrated into the Paris scenery. The effort includes a black-and-white video and a digital promotion on the brand’s official website.
Category Archive: Advertising
As part of its recently launched campaign, the brand has launched a new interactive platform, called “The Live in Levi’s Project,” that includes a shoppable video as well as numerous insights into the apparel range and into how stars from various domains wear Levi’s. The tagline of the digital activation reads, “A billion jeans. One-of-a-kind stories. This is how the world lives in Levi’s.”
To promote its women’s products, Under Armour has launched an inspiring campaign by Droga5, focused on strong dedication and inner strength that can drive anyone to success. The centerpiece of the new effort of a one-minute spot featuring ballet dancer Misty Copeland, a soloist for the American Ballet Theatre, who had problems with admission to the academic ballet top school because she got a “wrong body.”
IKEA is officially unveiling its 2015 IKEA U.S. catalog that is full of new products and awesome insights into how to make the home space the true heaven. This year’s edition titled “Where the Everyday Begins and Ends” focuses on two major rooms in the house—bedroom and bathroom, and explains how to organize these spaces most comfortably, helping reflect the style and personality of the homeowners.
Following the launch of the global “Where is Next” social compass that is designed to help people discover some hottest clubs and pubs in their city, Heineken is rolling out the “Routine Interruptions” effort in the USA to help urban dwellers re-discover their area. The new experience comes as part of an ongoing “Cities of the World” campaign, launched this spring.