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Category Archive: Consumer Insight

Ford tops Interbrand’s forth annual ranking as the “greenest” brand in 2014

Released earlier in June, the annual report Best Global Green Brands 2014 developed in collaboration between branding consultancy Interbrand and financial advisory firm Deloitte, unveils 50 leaders of sustainable practices who also manage to deliver on customers’ expectations.

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Posted on 01/03/202504/23/2025 Consumer InsightMarketingSustainability

User Experience, Stronger Brand

“A customer service department should be not just one department, but the work of an entire company,” sais […]

Posted on 05/18/202005/18/2020 Case StudiesConsumer InsightEditor's CommentMarketingTrends

Red Bull Promotional Strategy In Japan

  Once in the eighties, Dietrich Mateschitz, an Austrian entrepreneur, tried a Thai energy drink which helped him […]

Posted on 02/04/202009/22/2020 AdvertisingCase StudiesConsumer InsightDesignLifeLifestyleNewsTrends

Inspiration for 2020: Top Trends in FMCG Packaging

Each year, more than 30 thousand different new products appear on store shelves around the world. More than […]

Posted on 01/23/202003/18/2020 AdvertisingAgency NewsCase StudiesConsumer InsightDesignInterviewLifeMarketingNews

Power of Private Brands

For the past 25 years, a quiet revolution has taken place in the retail business. Every year more […]

Posted on 10/28/201903/18/2020 AdvertisingCase StudiesConsumer InsightEditor's CommentMarketingNews

Alcohol Beverage companies and nature

Climate change has become the hottest topic in 2019. Many world business companies decided to step up in […]

Posted on 10/23/201903/18/2020 ArtCase StudiesConsumer InsightFashionLifestyleMarketingNewsTrends

In tune: trap and the heroes of the genre

‘In tune’ is a new Popsop section about current trends in youth marketing. We open it with an article on trap, a relatively young music genre.

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Posted on 01/26/201602/17/2018 Consumer InsightMusicTrends

Sportaholism as one of the main world passions

Among mass world trends, the so-called sportaholism is one of the most obsessive. Main what we can say […]

Posted on 01/14/201602/27/2018 Consumer InsightSportTrends

Germany as the world leader in veganism

Veganism, which can be called a religion rather than a trend, in strength and speed of its spread […]

Posted on 12/10/201502/28/2018 Consumer InsightTrends

Sharenting as a self-realization

Sharenting (share+parenting) — the use of Social media to share by parents a content based on their children.  Sharenting in […]

Posted on 12/02/201502/27/2018 Consumer InsightNewsSocial MediaTrends

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