Coca-Cola Great Britain today announces its support for WWF’s fifth annual Earth Hour, taking place from 8.30pm-9.30pm on Saturday 26 March 2011. WWF is celebrating its 50th anniversary in 2011, and will once again ask one billion people across the world to switch off their lights for one hour in support of action to tackle climate change and protect the natural world.
From today, Coca-Cola is using the power of its brands to encourage consumers to sign up and turn out their lights. As an incentive the Company will offer consumers the chance to win an environmentally-friendly weekend at an eco-lodge. People should visit Coke Zone, the UK’s number one FMCG site, for the opportunity to win a weekend for two at their nearest branch of Feather Down Farm.
Feather Down Farm offers a range of ‘glamping sites’ across the UK, providing visitors with an eco-friendly camping experience but in much more comfortable and glamorous surroundings than that seen on a traditional campsite. Accommodation at Feather Down Farm sites include a luxury tent with a master bedroom, bathroom and stove. Consumers will also be able to win £150 spending money for the weekend.
In addition, Coca-Cola will once again turn off its iconic Piccadilly Circus sign for the full sixty minutes of Earth Hour at 8.30pm on Saturday 26, the fifth time the sign has been switched off since World War II. The Company is also encouraging consumers to sign up to Earth Hour via a 96 sheet poster and a bespoke advert currently airing on the Piccadilly Circus sign. Designed by Sedley Place, it is estimated that the ad will be viewed 2.4 million times in its two week showing.
Coca-Cola will also publicise Earth Hour through a one page advert in all Football League programmes for matches taking place on Saturday 26 March.
Jon Woods, Country Manager for Coca-Cola Great Britain and Ireland, said, “Once again Coca-Cola is pleased to give its full support to Earth Hour. As a business, Coca-Cola works hard to behave responsibly and in a way that leaves as little impact on the planet as possible. We hope that our activity this year, more prominent than ever before, encourages our consumers to do likewise. Climate change is one of the most serious issues of our time and all businesses must roll up their sleeves in response- we will be doing our best to ensure that this year’s event is a resounding success.”
David Nussbaum, WWF-UK CEO said, “We are delighted that Coca-Cola is once again showing its support for WWF’s Earth Hour through a range of activity. Earth Hour has become a global event, with millions of people across the world switching off their lights to show they care about tackling climate change and protecting the natural world. Businesses, governments and charities all need to work together to tackle climate change and Coca-Cola’s support for Earth Hour is very welcome.»