Coca-Cola is to support the long-awaited release of the 23rd installment of the James Bond series, Skyfall, which is to hit the screens on the 26th of October in the UK.

The soft-drink company will welcome the new movie in the legendary series with a massive campaign, which will include promotion adverts, social media activation and on-pack promotion. The new limited-edition PET Coca-Cola Zero bottles, aliminium cans and bottles will feature the iconic Bond ‘gun barrel’ design, highlighting the brand’s ties with the upcoming film directed by Sam Mendes and starring Daniel Craig. The global visual identity was developed by creative agency Bulletproof.

Photo: Coca-Cola Zero packaging dedicated to the ‘Unlock The 007 In You’ campaign (click to enlarge)

The new multi-platform campaign will be encouraging public to ‘Unlock The 007 In You’—the brand will be inspiring audience to discover a secret agent in themselves by sipping a diet version of the legendary beverage. To drive public awareness of the new partnership, Coca-Cola Zero will launch TV and cinema ad, kick off PR and outdoor advertising as well as roll out the James Bond campaign in social media. According to the press release, “the new commercial will demonstrate how Coca-Cola Zero drives you to unlock the 007 in you.”

It’s not the first time the brand is supporting films from the Bond franchise—the partnership between Coca-Cola Zero and James Bond started in 2008, when the brand supported the release of the previous installment about the 007, Quantum of Solace.

Photo: Coca-Cola Zero packaging dedicated to the ‘Unlock The 007 In You’ campaign (click to enlarge)

Photo: A visual element from the ‘Unlock The 007 In You’ Coca-Cola Zero’s campaign (click to enlarge)