PepsiCo announced that Diet Mountain Dew, Brisk and Starbucks ready-to-drink (RTD) beverages have each grown to more than $1 billion in annual retail sales, expanding PepsiCo’s portfolio of billion-dollar brands to 22. PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands.
Photo: PepsiCo billion-dollar brands
The growth of Diet Mountain Dew, Brisk and Starbucks RTD beverages continues PepsiCo’s successful efforts to build many of the world’s most loved food and beverage brands. With just a rip, twist, flip or tear, consumers in over 200 countries around the world are refreshed, rejuvenated and restored by PepsiCo products every day.
The company has doubled the size of its billion-dollar brand portfolio since 2000, adding five new billion-dollar brands in the past five years. PepsiCo has manufactured and distributed Brisk and Starbucks RTD beverages through successful joint venture partnerships with Unilever and Starbucks, respectively, since the early 1990s.
To celebrate today’s milestone, PepsiCo placed advertising welcoming these three new brands to its billion-dollar brand portfolio in theFinancial Times, The New York Times, USA Today and The Wall Street Journal. The growth of Diet Mountain Dew, Brisk and Starbucks RTD beverages gives PepsiCo 14 billion-dollar beverage brands.
The company’s billion-dollar brand portfolio is comprised of: Aquafina®, Brisk®, Cheetos®, Diet Mountain Dew®, Diet Pepsi®, Doritos®, Fritos®, Gatorade®, Lay’s®, Lipton®, Mirinda®, Mountain Dew®, Pepsi®, Pepsi Max®, Ruffles®, Quaker®, 7UP® (outside the U.S.), Sierra Mist®, Starbucks® RTD beverages, Tostitos®, Tropicana® and Walkers®.