In celebration of the year of the Water Dragon, Euro RSCG Singapore and Carlsberg have launched a new integrated campaign, ‘Fortune flows with Carlsberg.’

Photo: Carlsberg’s Good Fortune for 2012 prints

The executions show a 3-D rendered water dragon around the pint bottle, giving the brand a modern and fresh look. The campaign runs across print, online, POS, GT channels, TVC and OOH.

“The campaign is a perfect mix of traditional and modern: it stays true to the spirit of Chinese New Year. The TVC is a tongue-in-cheek view of what our fellow man has to endure during this time of year,” said Kevin Pereira, Executive Creative Director, Euro RSCG Singapore.

The integrated campaign is running island-wide until February 9. Euro RSCG has been agency of record for Carlsberg since 2010.