Ford has launched a new digital campaign to promote the upcoming B-Max model with help of the most influential social media users in Europe.

Photo: Ford B-Max, from www.peerindex.com/vip/bmax

Using the social media platform PeerPerks, Ford offers 1,000 influential social media users and bloggers in 6 European countries to post about the launch of the new car for a curious prize. The campaign was developed in collaboration with Blue Hive.

The 1,000 users in France, Spain, Germany, Italy, Romania and UK will be identified with help of PeerPerks. Those users who are influential for subjects such as auto, lifestyle and tech will be invited to take part in the campaign. If they want to, they can enter a dedicated micro-site and enter their data.

These users will receive a 3D holo representation of the new car, created with an exclusive technology previously used only by US army. In addition to the representation they will get a special flash light that will help unveil the holographic representation.

PeerPerks is quite a new service that allows users to receive benefits based on their social media profile. Popular bloggers have the chance to receive free products from brands, depending on their activity and influence on Twitter, Facebook and  LinkedIn.

Currently, Ford is running the ‘Go Further’ ad campaign aimed to improve the eco-friendly technology and performance image of its cars.