In honor of Earth Month this April and in continuation of environmental stewardship, Jack Daniel’s Tennessee Whiskey is partnering with the non-profit organization American Forests to release a collectible bottle in conjunction with a tree-planting effort.

American Forests, a world leader in planting trees for environmental restoration, will plant a tree with the purchase of each collectible Jack Daniel’s bottle. The 750ml American Forests bottle will be available beginning April 1 with a suggested retail price of $39.99. According to American Forests, the approximately 100,000 trees that will be planted from the sale of more than 100,000 bottles will sequester at least 33,000 tons of CO2 as they grow, which is the same as taking nearly 6,000 cars off the road for a year or conserving 3.3 million gallons of gasoline.

The Jack Daniel Distillery began incremental efforts more than 30 years ago that help assist environmental sustainability, and these practices continue to expand today. Overall, less than one percent of the waste generated at the distillery is sent to landfill, and most of the by-products are reused by other businesses.

Consumers who register the special collectible bottle at www.jackdaniels.com will also receive a free copy of the award-winning American Forests magazine.