Global brands like to engage consumers in creating new packaging. Nestle’s Kit Kat is inviting the Japanese fans to take part in a creative project and design packaging of their own. The brand has launched its micro-website, where visitors can customize packs by adding their photos and special messages.
Ten boxes cost ¥ 2,100 (about $ 23). The creations made by other visitors can be viewed in the gallery on the site. As for now there are dozens user-generated designs and yet more to be added.